MIRO

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SAAS

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MIRO | SAAS | 

Repositioning Miro for the enterprise era

Helping Miro understandable and trusted at enterprise scale

Miro was evolving from a beloved collaboration tool into an enterprise platform. My role wasn't to make things look good. My role was to help customers understand what Miro was, why it mattered, and why large organizations should adopt it.

BEEN THERE / DONE THAT / FOCUSED ON:
 
• COMPANY NARRATIVE
• BRAND / PRODUCT STORYTELLING
• LAUNCH CAMPAIGNS
• ENTERPRISE POSITIONING
• CUSTOMER EDUCATION
• WEBSITE & CRO
• EVENTS & FIELD MARKETING
• BRAND SYSTEM
TEAM BUILDING / PERFORMANCE & GROWTH MARKETING / INTEGRATED MARKETING CAMPAIGNS / BRAND BUILDING / DESIGN THINKING & INNOVATION

First Brand Campaign

[01]
REFRAMING MIRO FOR THE ENTERPRISE ERA

Led Miro's first major brand campaign to shift perception from digital whiteboard to enterprise collaboration platform—without losing the distinctive personality customers already loved.
The campaign extended across brand advertising, social, PR, product storytelling, events
and sales enablement.

Miro’s first Super Bowl ad:
A bigger story for a bigger company

Making Miro easier to understand, adopt, and buy enterprises

Miro had evolved beyond a digital whiteboard.

The challenge was helping enterprises understand what it was,
why it mattered, and how it fit into the future of work.

Bringing the story to every channel

Expanding beyond
the whiteboard

Repositioning a category leader

Building enterprise trust at scale

PR COVERAGE: Extending the narrative

Guerrilla Marketing
that couldn't be ignored

Taking the monster to the streets

Building cultural reach

From campaign to movement

A story people shared

Expanding market understanding

Brand Development
Self-Serve Systems

[02]
DESIGN SYSTEMS | GUIDELINES | TEMPLATES

Evolved the visual and content language of the Miro brand and honed in the brand systems to create styles that ensure the brand’s creative direction and voice are consistent across all channels.

Website & CRO

[03]
PERFORMANCE & GROWTH MARKETING | DESIGN THINKING | TEST, LEARN, BUILD

Delivered high-performed digital marketing campaigns, including paid acquisition, CRO & Web, SEO, Email Marketing and retention, and Social for performance and growth marketing. Created and oversaw the experimental asset development that amplifies the brand, inspires customer action, and drives results.

Experiential Design and Promo

[04]
EVENTS | TRADE SHOWS | WEBINARS

Led the creative and tackled all aspects of event production from concept, design, and promotions. Branding for annual customer events, VIP events, trade shows, channel partner events, and sales events while ensuring consistent, on-brand messaging.

Deep dive into events

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