SERVICENOW

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SAAS

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SERVICENOW | SAAS | 

BACKGROUND

Leading Brand Creative for Global Enterprise Events & Brand Elevation at $100B scale

ServiceNow transforms businesses by digitizing workflows, enabling companies worldwide to streamline operations and improve efficiency. As a leader in digital transformation, ServiceNow's innovative cloud platform helps enterprises create seamless experiences that make work, work better.

BEEN THERE / DONE THAT / FOCUSED ON:

BRAND REFRESH / BRAND ACTIVATION / GLOBAL CREATIVE & EVENTS

Manifesting the new visual identity system across brand creative and field marketing assets

Partnered with Brand & Marketing leadership and maintained consistency, elevate design quality, and push creative storytelling across channels.

Led creative execution for Knowledge25, ServiceNow’s 20K+ attendee global flagship event

Translated brand refresh principles into immersive on-site experiences, stage design, and digital assets.

Shaping early creative strategy for World Forum,
a high-touch executive summit

Aligned brand visuals with C-suite-level messaging and experience design.

BRAND ACTIVATION: KNOWLEDGE25

Immersive brand storytelling at scale for a global flagship event

Activating Campaigns & Videos

Directed dynamic brand activation campaigns, producing compelling videos and multimedia content that elevated ServiceNow’s brand narrative, driving increased engagement and audience recall.

Crafting Immersive Brand Experiences

Developed memorable, interactive brand activations that engaged audiences deeply, translating complex technological ideas into relatable, visual narratives at major events and conferences.

Reinventing Brand Guidelines

Refined and enhanced ServiceNow’s global brand guidelines to deliver clear, cohesive messaging and visual storytelling, ensuring brand consistency across all customer touchpoints.

Elevating Brand Through Events

Led the creative strategy for global enterprise events, shaping immersive experiences that amplified ServiceNow’s brand visibility and strengthened its market position among Fortune 500 companies.

Brand Immersion & After Party at Las Vegas Sphere

Audience-Centric Approach

Implemented audience research insights to design personalized experiences, creating deeper emotional connections through tailored interactions, custom collateral, and exclusive content.

Campaign Systems: Bringing the Brand to Life

Campaigns, content, and creative systems aligned with ServiceNow’s refreshed identity

Execution
Excellence

Managed end-to-end creative execution for events, working collaboratively with agencies and vendors to deliver high-quality, impactful brand experiences on-time and within budget.

Strategic Brand Alignment

Ensured every event aligned seamlessly with ServiceNow’s overarching brand objectives, collaborating closely with cross-functional teams to integrate strategic narratives that resonated with diverse audiences.

Innovative Creative Concepts

Designed creative concepts using cutting-edge technology like AR/VR, interactive installations, and dynamic visual storytelling, setting a new standard for event-driven brand engagement.